AXE has a new add out, and it follows the typical “sex sells” frame work until the last few seconds.
Love it. Astronauts are sexy. They fly SPACE SHIPS for god sake. Is there anything more manly then exploring what has never been explored before? Looking good at the beach is all fun and games, but astronauts change the course of human history. They live a life we can only begin to imagine.
Take this picture for example.
Now, consider who is taking this picture. When this picture was taken, every human being alive was in the view finder except him. In front of him was everything that history as known. Behind him is the vast unknown. At this moment in time, he is absolutely alone. Our galaxy is huge, and we spend all our time worrying about what happens on our blue dot. The amount of space yet to been seen by human eyes is literally unimaginable. What we know is insignificant compared to what exists.